MindWell Collective Gains National Attention for Mental Health Awareness Campaign

Starproof Reputation · For immediate release · Contact: press@starproofpr.com

September 22, 2026 — MindWell Collective's "Ask Twice" awareness campaign has reached an estimated 12 million people in its first month, earning national broadcast coverage and endorsements from three leading mental-health charities.

The campaign encourages people to ask friends and colleagues how they really are — twice — and pairs the message with free workplace toolkits downloaded more than 40,000 times since launch. Starproof Reputation developed the campaign narrative, trained lived-experience spokespeople, and coordinated a week of national media appearances.

"Awareness only matters if it changes behaviour," said the Collective's director. "Starproof made sure our message arrived with the tools to act on it — that combination is why workplaces adopted it so fast."

Coverage highlights include national morning television, two broadsheet features, and a primetime radio documentary following three workplaces through the programme.

About MindWell Collective

MindWell Collective is a nonprofit network of employers, clinicians, and community groups working to make mental-health support a normal part of working life.

About Starproof Reputation

Starproof Reputation is a full-service PR & communications agency helping brands stay seen, heard, and trusted. Media contact: press@starproofpr.com.