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STARPROOF
[ Blog ]

Notes from the newsroom

Playbooks, media insight, and the thinking behind our client wins — plus the full archive of coverage and releases below.

[ Playbook ]

What makes a funding announcement newsworthy?

The number is the least interesting part. We break down the three ingredients — proof, people, and timing — using Verdant Bio's Series C week as the case study.

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[ Media insight ]

How to survive a live broadcast segment

Ten days of prep behind six minutes on Northline News. Our media trainers share the mock-interview method that keeps spokespeople calm on air.

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[ Playbook ]

Sequencing an IPO announcement across 11 outlets

Embargoes, exclusives, and a launch-day war room: the exact sequencing behind FinCore Systems' listing-day coverage.

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