Releases that read like news, land like clockwork
Great announcements die in crowded inboxes every day. We write releases with genuine news value, build targeted distribution lists, and time embargoes so your story breaks everywhere that matters — at once.
Distribution with intent
Press outreach is equal parts writing and logistics. We turn your announcement into a tight, quotable release, line up the journalists and wires most likely to run it, then manage embargoes, exclusives, and launch-day follow-up so nothing slips.
Launches, funding rounds, partnerships, reports, awards — if it's newsworthy, we'll make sure the right desks see it first.
Headlines, ledes, and quotes editors can lift almost verbatim — plus boilerplate that actually explains you.
Sector, geography, and beat-matched contacts plus wire placement where it genuinely adds reach.
Tier-one exclusives to anchor the story, then a coordinated wave across the wider press.
Live monitoring, rapid journalist response, and a pickup report within 48 hours.
Six days from draft to headlines
01 — Brief
A working session to extract the news, the numbers, and the quotes worth printing.
02 — Draft
Release, media advisory, and Q&A — written, approved, and locked within days.
03 — Seed
Exclusives offered under embargo while the wider list is warmed up.
04 — Break
Coordinated launch, live follow-up, and a full pickup report 48 hours later.
Timing is a tactic
The same announcement can earn three mentions or thirty depending on sequencing. Exclusives, embargoes, and day-of follow-up turn a single release into a rolling story — and our 48-hour pickup reports show you exactly where it landed.
Client retention rate
To full pickup report