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STARPROOF
[ 03 — Crisis Communication ]

Calm in the room when the story breaks

A product failure, a leaked memo, a viral thread — reputations are lost in hours and rebuilt over months. Our crisis desk moves in hours with holding statements, spokesperson prep, and a recovery plan, so you control the narrative instead of chasing it.

Crisis advisors coordinating a rapid response
[ What it entails ]

A war-room, not a waiting room

From the first call, a senior advisor owns your response: fact-gathering, message triage, and a holding statement within hours — not days. We staff the phones, brief every spokesperson, and monitor coverage around the clock until the cycle turns.

Then comes the harder part: recovery. We design the corrective actions and the storytelling that proves them, so the epilogue of the crisis is written by you.

24/7 rapid-response desk

A senior advisor on call day and night, with holding statements drafted in hours.

Spokesperson & media training

Hostile-interview rehearsal, bridging techniques, and on-camera coaching under pressure.

Stakeholder communications

Aligned messaging for staff, customers, investors, and regulators — nobody learns from Twitter first.

Recovery & reputation repair

Corrective-action storytelling and proactive coverage to reclaim page one.

[ The process ]

The first 72 hours, handled

01 — Contain

Fact-gathering, risk mapping, and a holding statement within hours of the call.

02 — Respond

Spokesperson briefing, press handling, and stakeholder cascades in one voice.

03 — Correct

Visible fixes and accountable updates that give the story somewhere better to go.

04 — Recover

Proactive coverage and proof-point storytelling that rebuilds lasting trust.

Advisors reviewing recovery coverage
[ Why it works ]

Silence is also a statement

In a crisis, "no comment" reads as guilt and delay reads as chaos. Our clients respond fast, speak humanly, and fix visibly — the three behaviours research consistently links to faster trust recovery.

24/7

Crisis desk availability

95%

Clients who stay with us after